Enjoy a snack that isn't so dang complicated. Savor the taste of toasty, whole grain brown rice popped with cinnamon & sugar. Grown using regenerative organic farming practices that support soil health, wildlife habitat and strengthen communities. We grow Regenerative Organic Certified® rice right here in California to create some land-restoring, habitat-preserving community-building wonder. The rice is milled, popped, and sprinkled with ingredients that won't make you tongue tied.