This Organic California Red Jasmine Rice is one-of-a-kind. Really! We developed this in our own greenhouse where we grow new and unique varieties of rice for impeccable taste, quality, nutrition & compatibility with our organic farming practices (instead of reliance on chemicals). Our rice doctor (yep, really!) selected this Organic California Red Jasmine Rice for its aromatic lineage, which gives it a super delicious popcorn-like aroma.