Its exceptional aroma, flavor and texture are what made basmati one of the most beloved rices in the world. It cooks up soft and fluffy in just 20 minutes, and is perfect in pilafs, curries, salads, stir-fries, and more.Our Basmati Rice is the first Regenerative Organic Certified® (ROC® Gold) Rice. This rigorous new standard promotes farming that enriches rather than degrades soil and values animals and workers.