We've mixed our raw, freeze dried wild caught salmon, broccoli, air dried carrot, and high protein kibble to create the most irresistable and healthy dog food. Our salmon, broccoli, and carrots are simple ingredients so pet parents can see the quality of the natural ingredients we use. The kibble is formulated by a Ph. D. in Animal Nutrition and is AAFCO approved and uses salmon as the #1 ingredient!